Spring/summer 2023
THREE CONCEPT SHOOT
Cosabella had three key stories that needed to be told through the Spring and Summer of 2023: Cosabella's 40th Anniversary, Summer Collection, and Bridal Lingerie. Incorporating these three concepts into one shoot day required a high level of planning to hit the required marketing objectives through the season. By using different backgrounds, styling, and props, we achieved the three concepts, which were printed in the Summer mailer.
services
Art Direction, Select Graphic Design
CREDITS
Photography by Elizabeth & Jose Pablo of Asulprusia, Select Graphic Design by Victoria Blosch
CONCEPT 1: 40th Anniversary
To celebrate their 40th year in business, Cosabella wanted to highlight their best selling collections through the years.
photography
landing page
instagram carousel post
marketing emails
CONCEPT 2: Summer Collection
The new styles of the summer boast bold color and patterns. The beautiful pinks, purples, and yellows of the collection were both highlighted and contrasted on the bright purple background.
photography
Trifold Mailer
printed mailer
6x9in
